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Author: cvmediasignage3_admin

Be innovative with your safety messages by going digital

Posted on by cvmediasignage3_admin

The approach to safety for companies across varying industries is seeing a shift in delivery. Safety professionals are continually seeking to evolve their training and culture as an integral part of their systems and processes. Safety is a number one priority, but often employees feel disengaged from the content and the platforms in which it is being delivered. Although the management of team member safety is a legal obligation, companies also feel a moral responsibility for ensuring that everyone arrives at work and returns home from work every day.

A number of key priorities can be seen emerging in which safety teams are seeking to eliminate paper work and embrace digital media for onsite safety messaging, training and overall integration of safety programs.

Digital Safety Signs

Removing the over saturation of safety signage, digital options present a cost effective and engaging alternative to traditional static signs. With the ability to layer changing content, companies can deliver a number of safety messages whether it be

  • Safety alerts
  • Important site information
  • Safety non-negotiables / Golden rules
  • Safe to home messages
  • Weather information

Digital offers the opportunity to explore different content mediums and the capability to layer static, animated and video material to deliver more effective messages.

Internal Safety Messaging: Corporate Communications

Incorporating safe work and safe to home messaging into corporate and company communications can be made easy through digital platforms. With varying technologies and content opportunities, companies are embracing technology to maintain ongoing communication channels with their teams as digital messages are viewed as a more integrative part of the surrounding environments in contrast to emails or pushed memos.

Using digital can heighten the awareness of corporate communications and allow for ease of updating and changing messages in accordance with circumstantial and environmental factors.

Safety Procedures and Processes

To eliminate paper work, moving procedures and processes to video platform can allow for a more refreshing approach to mandatory safety communications. Visually representing, through video format, safety non-negotiables such as wearing PPE, pre-start stretching and maintaining hydration, team members are provided an ongoing visual reminder that is more effective than static alternatives.

An increasing trend amongst companies is the link between safety and the safe to home messaging, humanising the realities and importance of staying safe at work. As a human issue – video platform lends itself well to this level of communication as the visual stimulation has a much stronger connection with people’s emotions. Developing well thought video content for safety messages for your company can aid in teaching, improve understanding and elevate accessibility.

Wellbeing Initiatives

Health and wellbeing initiatives are becoming a more common element to the overall safety programs of many companies. Often these programs encompass team members mental and physical health and how that is impacted from work and home stresses. These programs can utilise digital platforms for a number of key benefits including; keeping key health and wellbeing messages front of mind, celebrating team member successes to foster a positive working environment, reminding teams about health and wellbeing activities or events, and integrating different content to break up the constant work focus.

Interactive Mapping

Site based workers are often exposed to changing environments and need to understand scheduling, upcoming works, crossover of trades, permit information and project progress. Utilising touch screen technology, interactive mapping would allow supervisors on site to deliver their pre-start information with visual cues and then have ongoing access to that information throughout the day. Utilising digital site maps would provide supervisors to continually update information and have it on hand for ongoing communications.

CV Media & Signage have had exposure and experience in delivering digital safety signs and have the capability and capacity to cater solutions in accordance with your company’s needs.

As featured on Digital Signage Connections.

Top 5 benefits of digital signage in health care

Posted on by cvmediasignage3_admin

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience. Whether it be digital screens to reduce perceived wait time in the waiting room or interactive kiosks to provide navigation around a confusingly large hospital, keeping visitors and patients informed using digital signage significantly improves their overall experience. Below are just five examples of how.

Waiting times

Health care facilities are notorious for making patients or visitors wait, whether this be a matter of minutes or hours. In the book “Psychology of Waiting Lines”, David Maister says “unexplained waits feel longer than explained waits.” Placing digital screens which include queue-management information such as estimated waiting times in waiting areas can help lower anxiety, alleviate frustration and reduce the perceived wait time by as much as 35 percent. With the ability to display multiple forms of content, digital screens are not only informative but also provide a more enjoyable wait. Healthcare facilities can entertain patients and visitors through engaging news, shows, relevant health information or facility updates.

Wayfinding

Navigating as a patient or visitor through a large facility such as a hospital can be confusing, frustrating and stressful. Put simply, wayfinding is the information systems that guide people through a physical environment and enhance their understanding and experience of the space. In a high stress environment, such as a hospital, an interactive wayfinding kiosk can give your patients and visitors an enhanced sense of well-being, safety, and security. Providing a detailed map with physician directories and step-by-step directions will allow your patients and visitors get to their destination faster and more easily.

Promotion

Not only can digital signage improve the patients and visitors experience, but it can provide healthcare facilities with an additional revenue opportunity. Digital screens effectively inform and promote products, services and events to visitors without being seen as pushy. By selling advertising space to third parties healthcare facilities can enhance the sales of services or products.

Safety and directional

Most importantly for the healthcare industry, digital signage can act as an emergency alert system, raising awareness throughout the facility and delivering essential health and safety messages. Through a centrally controlled system, critical messages can be pushed out to all digital screens in the facility improving the ability to respond to any type of situation.

Staff can also be informed about safety procedures and events which could limit the accessibility of certain areas through the display of safety schedules.

Staff communications

Digital screens can be placed throughout staff break rooms for the same reasons as you would put them in waiting rooms – to engage and inform. Replace old static notice boards or whiteboards and instantly update your staff with new work policies, procedure changes, new treatments, safety alerts, training opportunities and other notices through a cloud-based content management system. This cost effective and flexible solution can be implemented across multiple locations, providing a solution to communicate with any number of employees quickly and efficiently. Digital signage can also be paired with technology to enable content to be pushed out directly to staff’s phones.

The health care industry is a natural fit for digital signage due to the constantly changing nature of its facilities and the dynamic nature of the healthcare sector. The ability to centrally update content ensures real-time messaging of critical information allowing any healthcare facility to provide staff, patients and visitors with the most current and accurate information at any time. Much faster, more impactful and eco-friendly than paper-based static signage, digital signage ensures a reliable, streamlined source of communication. From a small general practice, to a large bustling health care facility hospital, digital signage delivers a strong return on investment for any health care facility.

As featured in DigitalSignageToday.

How can you improve your customers parking experience?

Posted on by cvmediasignage3_admin

As the first touchpoint with your business, it is essential to eliminate the frustration that often accompanies finding a parking space. Research by Columbia Business School has proven that a relaxed and happy customer is willing to spend more money and more likely to become a repeat customer. Avoid making potential customers irritable through focusing on creating an easier and more convenient parking experience.The growth and universal impact of digital technology is the key to engage with, entertain and monetize customers in the modern world. Not only can digital technology play an essential role in providing the seamless parking experience that customers now expect, it can also create insights to drive the future direction of businesses and the services it provides.

Key to creating these insights is the implementation of a very important sales channel; an online booking system. Not only can businesses request general, vehicle and payment details, but loyalty incentive programs can develop a reliable customer base. Execution of an online booking system will allow for a streamlined customer experience as customers can reduce the hassle of searching for a parking space. Over 65% of Australia’s population shops online for a quick and effortless service, and the parking industry needs to reflect this norm in their offering. How?

  1. Better Facility Management

Dynamic digital parking signage allows businesses to run facilities unattended using enhanced graphic displays and instructions to guide customers from entry to exit. A key benefit to this technology is the cloud based content management system allowing businesses to easily modify the content anywhere, anytime. Operators can also collate and analyse data of car park usage and trends, allowing the business to improve engagement with customers, create targeted digital marketing activity, plan capacity and implement dynamic pricing.

  1. Reduced Traffic Congestion

Number plate recognition software will eliminate the need for drivers to stop and collect a ticket whilst linking dynamic digital signage solutions with intelligent sensor systems will provide real time space availability. The combination of this technology will optimise the traffic flow and help to ease congestion at the car park entrance and throughout surrounding areas.

  1. Increased Security

BPA research shows that after location, security is the main concern when choosing a car park. Intelligent sensor systems and CCTV can be synced with LCD video walls to create a centralised command centre to provide a safe customer service experience. Centralised command centres enable staff to speak to customers, quickly address any security and traffic management issues and raise boom gates.

  1. A Better Customer Experience

Digital parking technology provides a unique communication tool to manage crucial brand touch points and enhance the customer experience with customised, engaging content. By improving the ease of entry, payment and exit along with the implementation of a loyalty incentive program, customers will be more inclined to park at the same location more frequently.

Not only will your business improve your customers parking experience through the implementation of digital technology, the advertising capability of dynamic digital signage provides the opportunity for increased revenue by engaging with nearby businesses or through the promotion of car parks specials, car wash and valet options. Incorporating dynamic pricing is also a powerful way to instantly increase revenues and the bottom line.

As featured on Parking Australia.

Fire rated signage – your burning questions answered

Posted on by cvmediasignage3_admin

Pylon signs are one of the most effective and versatile marketing tools in the book. When used correctly they have the ability to transform a business, giving you a competitive edge. Due to their large presence, these signs can catch the eyes of customers from metres away. Pylon signs not only gain exposure for your business, but they provide an effective way to build brand awareness, recognition and value – the list goes on. Street front signage, like this one, allows businesses that don’t share street frontage an effective form of exposure.

So, you have a Pylon sign – great! But what makes yours stand out from the next?

Digitalisation!

Without detracting from your sign’s original aesthetics, the digital component aims to provide a fresh outlook on your brand while building your customers’ value perception. Through the years, static pylon signage has evolved and improved dramatically but there is no improvement better than digitalisation. Digital pylon signs allow businesses to change their content regularly, showing a desire to meet customers’ needs, wants and demands.

Financial benefits

While the initial costs of installing the digital element to your pylon sign may be high, the ROI is almost a sure thing. Digitalising your pylon sign can be one of the most effective ways to drive revenue. Unlike static signage, digital signage can easily be changed remotely; saving the time and money it would normally cost to engage someone to directly modify the sign.

Increased visibility and viewer engagement

There is no doubt that anything digital automatically adds to the overall visual appeal. Needless to say, a digital pylon is more visually appealing and therefore be more likely to attract customers. Digital signage can display multiple messages, moving images and engaging graphics to encourage customer interaction. The LED component will also ensure visibility through all hours of the day and night, giving a business 24/7 exposure.

Post Single

Environmental impact

Shifting from static to digital pylon signage is an environmentally conscious business move. Consumers are becoming increasingly more receptive to socially responsible businesses. Transitioning to a more sustainable form of signage signifies to customers that their beliefs/values are respected. This will only create a more positive relationship with customers and in turn increase ROI.

Where to start? As experts in the signage industry, CV Media & Signage are no strangers to a job like this. We recently worked on a project with Re-Grow Property in Aspley, updating the static pylon sign at Robinson Road Marketplace to incorporate double-sided P6 LED displays. The digitalised pylon sign now catches the eyes of patrons passing through both sides of the busy Robinson Road.

Petrol station pylons – the past, present and future

Posted on by cvmediasignage3_admin

Pylon signs are one of the most effective and versatile marketing tools in the book. When used correctly they have the ability to transform a business, giving you a competitive edge. Due to their large presence, these signs can catch the eyes of customers from metres away. Pylon signs not only gain exposure for your business, but they provide an effective way to build brand awareness, recognition and value – the list goes on. Street front signage, like this one, allows businesses that don’t share street frontage an effective form of exposure.

So, you have a Pylon sign – great! But what makes yours stand out from the next?

Digitalisation!

Without detracting from your sign’s original aesthetics, the digital component aims to provide a fresh outlook on your brand while building your customers’ value perception. Through the years, static pylon signage has evolved and improved dramatically but there is no improvement better than digitalisation. Digital pylon signs allow businesses to change their content regularly, showing a desire to meet customers’ needs, wants and demands.

Financial benefits

While the initial costs of installing the digital element to your pylon sign may be high, the ROI is almost a sure thing. Digitalising your pylon sign can be one of the most effective ways to drive revenue. Unlike static signage, digital signage can easily be changed remotely; saving the time and money it would normally cost to engage someone to directly modify the sign.

Increased visibility and viewer engagement

There is no doubt that anything digital automatically adds to the overall visual appeal. Needless to say, a digital pylon is more visually appealing and therefore be more likely to attract customers. Digital signage can display multiple messages, moving images and engaging graphics to encourage customer interaction. The LED component will also ensure visibility through all hours of the day and night, giving a business 24/7 exposure.

Post Single

Environmental impact

Shifting from static to digital pylon signage is an environmentally conscious business move. Consumers are becoming increasingly more receptive to socially responsible businesses. Transitioning to a more sustainable form of signage signifies to customers that their beliefs/values are respected. This will only create a more positive relationship with customers and in turn increase ROI.

Where to start? As experts in the signage industry, CV Media & Signage are no strangers to a job like this. We recently worked on a project with Re-Grow Property in Aspley, updating the static pylon sign at Robinson Road Marketplace to incorporate double-sided P6 LED displays. The digitalised pylon sign now catches the eyes of patrons passing through both sides of the busy Robinson Road.

Have you missed the click-and-collect train?

Posted on by cvmediasignage3_admin

Pylon signs are one of the most effective and versatile marketing tools in the book. When used correctly they have the ability to transform a business, giving you a competitive edge. Due to their large presence, these signs can catch the eyes of customers from metres away. Pylon signs not only gain exposure for your business, but they provide an effective way to build brand awareness, recognition and value – the list goes on. Street front signage, like this one, allows businesses that don’t share street frontage an effective form of exposure.

So, you have a Pylon sign – great! But what makes yours stand out from the next?

Digitalisation!

Without detracting from your sign’s original aesthetics, the digital component aims to provide a fresh outlook on your brand while building your customers’ value perception. Through the years, static pylon signage has evolved and improved dramatically but there is no improvement better than digitalisation. Digital pylon signs allow businesses to change their content regularly, showing a desire to meet customers’ needs, wants and demands.

Financial benefits

While the initial costs of installing the digital element to your pylon sign may be high, the ROI is almost a sure thing. Digitalising your pylon sign can be one of the most effective ways to drive revenue. Unlike static signage, digital signage can easily be changed remotely; saving the time and money it would normally cost to engage someone to directly modify the sign.

Increased visibility and viewer engagement

There is no doubt that anything digital automatically adds to the overall visual appeal. Needless to say, a digital pylon is more visually appealing and therefore be more likely to attract customers. Digital signage can display multiple messages, moving images and engaging graphics to encourage customer interaction. The LED component will also ensure visibility through all hours of the day and night, giving a business 24/7 exposure.

Post Single

Environmental impact

Shifting from static to digital pylon signage is an environmentally conscious business move. Consumers are becoming increasingly more receptive to socially responsible businesses. Transitioning to a more sustainable form of signage signifies to customers that their beliefs/values are respected. This will only create a more positive relationship with customers and in turn increase ROI.

Where to start? As experts in the signage industry, CV Media & Signage are no strangers to a job like this. We recently worked on a project with Re-Grow Property in Aspley, updating the static pylon sign at Robinson Road Marketplace to incorporate double-sided P6 LED displays. The digitalised pylon sign now catches the eyes of patrons passing through both sides of the busy Robinson Road.

The view from above

Posted on by cvmediasignage3_admin

Pylon signs are one of the most effective and versatile marketing tools in the book. When used correctly they have the ability to transform a business, giving you a competitive edge. Due to their large presence, these signs can catch the eyes of customers from metres away. Pylon signs not only gain exposure for your business, but they provide an effective way to build brand awareness, recognition and value – the list goes on. Street front signage, like this one, allows businesses that don’t share street frontage an effective form of exposure.

So, you have a Pylon sign – great! But what makes yours stand out from the next?

Digitalisation!

Without detracting from your sign’s original aesthetics, the digital component aims to provide a fresh outlook on your brand while building your customers’ value perception. Through the years, static pylon signage has evolved and improved dramatically but there is no improvement better than digitalisation. Digital pylon signs allow businesses to change their content regularly, showing a desire to meet customers’ needs, wants and demands.

Financial benefits

While the initial costs of installing the digital element to your pylon sign may be high, the ROI is almost a sure thing. Digitalising your pylon sign can be one of the most effective ways to drive revenue. Unlike static signage, digital signage can easily be changed remotely; saving the time and money it would normally cost to engage someone to directly modify the sign.

Increased visibility and viewer engagement

There is no doubt that anything digital automatically adds to the overall visual appeal. Needless to say, a digital pylon is more visually appealing and therefore be more likely to attract customers. Digital signage can display multiple messages, moving images and engaging graphics to encourage customer interaction. The LED component will also ensure visibility through all hours of the day and night, giving a business 24/7 exposure.

Post Single

Environmental impact

Shifting from static to digital pylon signage is an environmentally conscious business move. Consumers are becoming increasingly more receptive to socially responsible businesses. Transitioning to a more sustainable form of signage signifies to customers that their beliefs/values are respected. This will only create a more positive relationship with customers and in turn increase ROI.

Where to start? As experts in the signage industry, CV Media & Signage are no strangers to a job like this. We recently worked on a project with Re-Grow Property in Aspley, updating the static pylon sign at Robinson Road Marketplace to incorporate double-sided P6 LED displays. The digitalised pylon sign now catches the eyes of patrons passing through both sides of the busy Robinson Road.